How to Write Effective Job Descriptions that Attract the Top Talent

Hiring the right person starts with writing the right job description. A well-crafted job description does more than outline duties—it markets the role, reflects your company culture, and helps the right people self-select in (and the wrong ones out).

1. Start With a Clear Job Title

Keep the job title short, specific, and consistent with industry standards. Avoid internal jargon (like “Data Ninja” or “Sales Rockstar”) that may confuse applicants or hurt search visibility.

Example:

• Instead of “Customer Success Guru,” write “Customer Success Manager.”

Using clear titles helps your post appear in search results on job boards and aligns with what candidates actually search for.

2. Write a Compelling Summary

The opening paragraph—often called the Position Summary or About the Role section—should quickly explain what the role is, who it reports to, and why it matters.

Aim for 3–4 sentences that describe the impact of the position and what makes your organization unique.

Example:

The Accountant plays a key role in maintaining accurate financial records and supporting strategic decision-making. Reporting to the Finance Manager, this role ensures compliance with company policies and accounting standards in a growing, collaborative environment.

3. Detail the Essential Duties and Responsibilities

This section should cover the major functions of the job—not every possible task. Use bullet points starting with strong action verbs like develops, manages, coordinates, or supports.

Tips:

• Aim for 6–10 bullets.
• List tasks in order of importance or frequency.
• Keep each bullet concise (1–2 lines).

4. Outline Education and Experience Requirements

Be clear about what’s required versus preferred. Too many “must-haves” can discourage qualified candidates from applying.

Example:

• Bachelor’s degree in Accounting or Finance (required)
• 3+ years of related experience (preferred)
• Experience with QuickBooks or similar accounting software

5. Highlight Key Skills and Abilities

Use this section to describe the soft and technical skills that set top performers apart.

Examples:

• Strong attention to detail and organizational skills
• Excellent written and verbal communication
• Ability to manage multiple priorities and meet deadlines

This is also where you can include cultural or behavioral expectations such as teamwork, adaptability, or customer focus.

6. Include Working Conditions and Location Details

Candidates want transparency about what to expect day-to-day. Mention physical requirements, schedule, and hybrid or remote options.

Example:

• Full-time position, Monday–Friday
• Hybrid schedule available after onboarding
• Occasional travel (less than 10%)

7. Add an Equal Opportunity Statement

An EEO statement signals your organization’s commitment to fair hiring practices and can improve applicant diversity.

Example:

[Company Name] is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Free Job Description Templates

Want to save time? Search PeopleBrief’s library of editable Job Description Templates that includes sections for summary, duties, qualifications, and more.